FACE OF BUILDINGS – Corporate Philosophy With A Face.
The strategy of F|O|B is an analogy to a face:
There are 3 main points, similar to the senses that reside in the face - ears, eyes and mouth: Designing, Consulting, Engineering.
(1) Designing - needs a good ear for listening.
(2) Consulting
- the sharpest of senses to be, represented by the eye.
(3) Engineering - to transmit plans to the executives.